Every year there is a new set of digital marketing trends to look out for. These trends are the “hot new thing” that have taken over the digital side of marketing, and can make a difference in the effectiveness of your marketing campaigns.
So what does this mean for your business? It means that if you want to succeed, you’ll have to adjust your digital marketing strategy to fit these 2019 digital marketing trends.
Here are a few trends that you need to know in order to help you small business grow this year.
- Voice Search: Statistics show that 20% of mobile queries on Google are currently done through voice search. By 2020, it’s predicted that 50% of searches will be done by voice. Meaning, businesses should begin optimizing their content for voice search.
- Video Marketing: Currently the fastest growing digital marketing strategy. By 2021, 82% of all internet traffic will be through video. Even as a small business, you can and should take full advantage of the various video platforms out there right now.
- Decline in Facebook: While Facebook may still be the #1 social media marketing platform, it has continued to decline in usage among all age groups under 55. 42% of users claim to have taken a break from the Facebook app for weeks at a time. Another 26% have deleted the app from their cell phones all together.
- Email marketing personalization: This concept actually isn’t new, but it has developed a deeper impact on consumers. Statistics show that personalizing emails renders 6 times higher transaction rates. Click-through rates have an average improvement of 14%, and conversions improve by an average of 10%.
These are just four of the 2019 digital marketing trends for you to know and implement into your business’ marketing strategy. Adding these trends to your strategy will require some thought and planning, but they aren’t as hard as you might think, and they are sure to boost your overall ROI.