As a business owner in general, there are so many different things that you have to think about. You have a lot of responsibility, and everything can rise or fall with you. As a small business owner, while you may be small in size, your responsibilities are greater. Why? Because you don’t have the capital to pay employees or do the high-end marketing, therefore, the work generally falls on your plate.

You end up playing multiple roles in your business. You’re the business owner, the social media manager, marketing manager, web designer, sales executive, receptionist, and human resources. Doesn’t that sounds impossible? Truthfully it’s not. It can be done, but it won’t be done well.

In fact, in an effort to save money and do all this yourself, you’ll actually end up losing money. You’ll essential spend a lot of time and effort into doing things that won’t work because, quite frankly, you don’t know how to do them properly. You may get a website up, but it won’t look professional or do everything you really need. You may be active on social media, but are you getting any leads?

Here are five reasons why you need to outsource:

  1. Focus on core activities: now that you’ve outsourced the work that you’re, admittedly, not good at, you can focus on the core parts of your business, like growth strategy. Wearing all those different hats never left room for strategy, but now you have the time you need to truly grow your business.
  2. Cost and efficiency savings: being a small business, you probably don’t have the ability to have someone permanently on payroll right now, but when you need something done, you can hire out. Paying for only the time you need.
  3. Reduced overhead: outsourcing your work means you and your “employees” can work from home, meaning you don’t have to pay for a physical location to house your business.
  4. Staffing flexibility: have you ever had so much work to do that you needed more help? What about when you have a huge project due but the person who would usually do it is out of town? Well with outsourcing, you can have multiple contractors that you use to complete work. So whenever one isn’t available, you can reach out to another, and work can continue as normal.
  5. Access to skilled resources: this is so important. This takes your homemade looking website to a top-of-the-line, professional website. Why? Because instead of you doing it yourself, you outsourced the work to someone who actually specializes in web design and development.

These five reasons will benefit you and your small business more than you can imagine. Yes, you now have to pay people, but you’re pretty much guaranteed to bring in much more than you pay out. You’ll increase your number of leads and sales, your recognition and fan base, and your success.